Quotes from an article I liked a lot. What if all of citizen
efforts in contributing to a better public space are turned around [you might
want to call it re-hacking] by those with access to tools of dissemination and
control are bluntly used for placemaking and it's ultimate consequence:
citybranding?
"The point is that the over-simplified, univocal and
hegemonic representations at the basis of city branding leave little room for
pluralism, reflexivity and multiple gazes."
See more at: Amateur
Cities - a great site, anyways.
If, as the new slogan for Budapest is apparently being
developed as you read this, a slogan is dubbed, the matrix of consequences
starts unravelling and countering the ensuing narrative is a tough job. With
the new slogan for Budapest 'the city that unites', a open strategy seems to
follow. However, practicalities on the 'floor' prevent homeless people from
sleeping in parks, but do welcome English stag parties dwelling around the
city. Prevent poor people to live in their original neighbourhoods but pressure
them to accept a sum of money and make way for the gentrification agents. Once
you are no longer part of an 'uniting' force, you are ever more excluded from
this unification process. As always, unifying some means excluding others.
Click here for
an update on the branding strategy.
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